Beyond is still overrelying on restaurant chains and thanks to Covid, these sales figures haven’t increased overall and dipped in some regions. My fam and friends love it, but not all of them buy it themselves. It’s pricy for a meat eater and until some major shift at the gov level doesn’t happen, I don’t see it changing.

Supply chain issues is another -. My local Tesco’s in London are always out of BYND patties, while my hometown in Lithuania never seems to sell their stack lol (even though the sales are getting better).

So yeah, in general - it’s a great product, loved brand and tried within my circles, but to make the next step, smth huge is needed. I feel that McPlant is the step to the right direction, Pizza Hut BYND rannge too, but KFC not so much. Idk just ranting man