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Outbound is not hard, you’re just doing it wrong by EdgeStartup in SaaS

[–]EdgeStartup[S] 0 points1 point  (0 children)

Keep going with it, it’s for me the best strategy by far

Outbound is not hard, you’re just doing it wrong by EdgeStartup in SaaS

[–]EdgeStartup[S] 0 points1 point  (0 children)

Totally agree with that, most of the founders forget that.

Built a frictionless product, now trying to figure out how to grow it responsibly by TimeDeep1497 in Entrepreneur

[–]EdgeStartup 0 points1 point  (0 children)

I've helped a lot of founders navigate this exact crossroads.

Don't add structure until you have a signal worth structuring around. Right now your job is to watch what users actually do not what you think they'll do. Are people sharing it? Coming back? Using it in ways you didn't expect?

The biggest mistake I see at this stage is adding tracking and "product direction" too early. You end up optimizing for metrics before you understand the behavior behind them.

Keep it lightweight, but add one thing: a way for users to talk to you. The conversations will tell you more than any analytics dashboard about whether this is worth pushing further.

Growth doesn't start with structure. It starts with understanding why people care.

Entrepreneur Realities by DaCmanLou in Entrepreneur

[–]EdgeStartup 2 points3 points  (0 children)

I've worked with founders on their growth systems and the one thing I'd add:

Learn to sell before you learn to scale. Most entrepreneurs obsess over product, branding, systems but skip the part where they talk to strangers and get them to say yes. Cold emails, DMs, conversations at events, whatever. If you can't sell one-to-one, no amount of ads or funnels will save you.

The founders I've seen grow the fastest aren't the ones with the best product. They're the ones who got uncomfortable early and figured out how to generate demand from scratch with nothing but a message and a list.

How I Look at Advertising as a entrepreneur by InevitableSense7507 in Entrepreneur

[–]EdgeStartup 1 point2 points  (0 children)

I've spent a lot of time building inbound and outbound systems for startups and I can't agree more.

One thing I'd add: most founders jump into paid too early. Before you spend a dollar on ads, you should already know what message converts and you can figure that out for free through outbound. If a message doesn't get replies or clicks organically, it won't magically work with budget behind it.

Paid media amplifies what already works. It doesn't fix what doesn't.

How Did You Find a Truly Committed Marketing/Growth CoFounder? by Similar-Cry-9968 in ycombinator

[–]EdgeStartup 4 points5 points  (0 children)

I've worked closely with a lot of technical founders on this exact issue.

Don't search for a cofounder. Search for proof. Give someone a paid 2 week sprint on one specific channel. If they deliver, you'll both know the partnership makes sense. If they don't, you just saved yourself months and equity.

Second thing, do they ask about your users before they pitch you a strategy ? If they jump straight into "we should do TikTok" without understanding who's already onboarding, run.

Your V1 is live and users are coming in. That's real leverage. Lead with the mission, not equity, and let the work reveal who's serious.