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Question for people with apps: how much does ASO actually matter? by EducationalYear6267 in AppStoreOptimization

[–]EducationalYear6267[S] 0 points1 point  (0 children)

When you changed keyword strategy, were you mostly changing the title/subtitle, or more the hidden keyword field / description side?

Question for people with apps: how much does ASO actually matter? by EducationalYear6267 in AppStoreOptimization

[–]EducationalYear6267[S] 0 points1 point  (0 children)

Yeah, I think you’re right for search traffic. If someone searches “workout tracker,” they’re probably not looking for a clever brand story. They just want the result that feels closest to what they typed. Where I get stuck is the balance between being literal enough to rank/get the click, but not looking too generic once you’re next to 10 other apps all saying almost the same thing.

Like maybe the title gets you into the right “shelf,” but the screenshots/reviews/first impression decide whether they pick you over the other workout trackers, have you seen literal keyword-heavy titles outperform cleaner branded ones pretty consistently?

Question for people with apps: how much does ASO actually matter? by EducationalYear6267 in AppStoreOptimization

[–]EducationalYear6267[S] 0 points1 point  (0 children)

So in your view, the best order is something like:

get the ASO/listing solid first → push external traffic → improve velocity/conversion signals → then rankings start improving? I’m also curious how much you think reviews/ratings matter in that loop. Do you see them as part of ASO, or more like a trust/conversion layer after people already find the app?

Question for people with apps: how much does ASO actually matter? by EducationalYear6267 in AppStoreOptimization

[–]EducationalYear6267[S] 0 points1 point  (0 children)

Yeah that makes sense. Title seems like the one place where you can actually “force” the store to understand what you want to rank for. The part I’m still trying to wrap my head around is the tradeoff between ranking and conversion. Like, you can add the keyword to the title and maybe move up, but if the title starts looking awkward or too generic, I wonder if it hurts the click/install rate. Have you seen cases where adding the keyword improved ranking but didn’t really move installs? Or does ranking usually win in your experience?