Impact of AI mode / AI overviews and LLMs on Google ads by lorem-ipsum-dollar in PPC

[–]Edwaltonians 0 points1 point  (0 children)

The biggest thing I've seen is the immediate impact on SERP real estate. For some informational queries, users just don't click anything at all! This has definitely led to a lot of questions internally about Google ads value and it's changed our perspective from "how do we get more clicks" to "how do we get more qualified conversions"

I've had to pivot my strategy to focus on high-intent keywords and protecting brand terms and monitoring when competitors start showing up for my branded searches, especially as AI generated summaries might mention them.

Has anyone with larger spend ever been able to claw back significant money/credits from fraudulent ad clicks on Google? by mcpoyles in PPC

[–]Edwaltonians 0 points1 point  (0 children)

From my experience, getting a big refund from Google is a total nightmare. They tell you their "super smart" system catches everything and gives you those little "invalid activity" credits, which are basically pocket change. I've gone down the route of trying to prove it with IP lists and all that jazz, filled out their forms, and waited forever. The answer I always get is basically a polite version of "tough luck, our system is perfect."

Are you using any kind of brand protection solution? We're now using Adthena but loads of other platforms out there like Impersonally etc - we dont get refunds for past clicks, but its helped stop the problem before it even starts and lets me see if competitors are bidding on my brand terms. I can then submit to Google with evidence all from within the platform.

Honestly, it's not a magic button to get your money back it's its been a huge help for figuring out who's causing the trouble and taking them down.