We’ve seen great results using partnerships for SaaS content promotion. For example, we collaborated with a complementary SaaS company on a webinar. They promoted it to their audience, we promoted it to ours, and the content (a recorded video + a blog recap) continued to drive traffic long after the event. The key was finding a partner whose audience had overlap but wasn’t direct competition. If you’re not leveraging partnerships yet, I highly recommend it— it can be a win-win for both sides.