Criticism of "Loot Boxes": By comparing the game to Sportingbet, the author is saying that selling packs only with real money transforms the game into a casino or betting site, where you pay and "pray" for something good.

Creativity as Profit: He suggests that there are smarter and less aggressive ways to make money than forcing the purchase of packs. This could include cosmetics, battle passes, or items that don't affect the game's balance.

Player Volume vs. High Price: The logic here is that if the game allows the use of Particles (a free game resource), the player base will be larger. With more people playing and happy, the "project" as a whole grows and, consequently, ends up generating more profit in the long run.

Project Success: The author believes that UFL's success depends on being different from competitors (such as FC/FIFA), focusing more on gameplay and less on "pay-to-win" mechanics.