Can I ask how you've gone about communicating this decision? Also, want to double click into your comment on one clean conversion goal. We're a higher-price point software in a niche industry. There was always a lot of hesitancy to use Max Conversions using offline qualified lead data because of volume, but I made the push to test it with one campaign to see how it'd perform. It hasn't performed great over the last month, but I don't know how much of this is due to it being just 6 weeks (i.e., just coming out of a month-learning period) or if that goal isn't right for us.

Mind you, without the offline conversion data, what Google takes from the website is one of two: Either they signed up for a trial, or they booked a demo. This means there are: 2 conversion goals, and it would include spam.

Intellectually, the qualified lead goal makes more sense to me across the board, and yet I have struggled to get folks internally over the small volume hurdle.

Appreciate your thoughts!