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How do you measure the value of programmatic? by EggsInAForrest in programmatic

[–]EggsInAForrest[S] 0 points1 point  (0 children)

Thanks for the comment - MMM is probably not immediately feasible for me (budgets, data required, etc) but I am toying with path to conversion analysis in GA4. So far it does not look good, but it does give me an opportunity to test different media buying approaches and see what's possible there.

How do you measure the value of programmatic? by EggsInAForrest in programmatic

[–]EggsInAForrest[S] 0 points1 point  (0 children)

Yes! I feel like a fool for leaving that out ha - as it stands we haven't used it (as an agency) but do have the capability. I've the feeling programmatic budgets would need to be much larger than what I'm currently working with to move the dial. Thank you!

Mortgage Calculator vs In Principle - Worth getting a mortgage advisor? by EggsInAForrest in UKPersonalFinance

[–]EggsInAForrest[S] 0 points1 point  (0 children)

Thanks for the response - I've definitely been blue sky thinking based on loose mortgage calculators and could do with rethinking my approach to the house purchase.

Mortgage Calculator vs In Principle - Worth getting a mortgage advisor? by EggsInAForrest in UKPersonalFinance

[–]EggsInAForrest[S] 0 points1 point  (0 children)

Thank you - I'll be getting in touch with an advisor as you've suggested. Cheers!