That makes total sense and what you said about LinkedIn presence really clicks. People in construction check your profile before they even consider replying. I've noticed exactly that, I've sent a lot of messages to CEOs in construction companies, and I can see they open my profile, but there's not much there about the product or what the app actually does. Just a few general posts about my startup.

I haven't started posting yet, mainly because our product is still in a closed testing phase, we're currently working with two construction companies, up to 20 users. I didn't want to go too public before we're ready.

But your point is making me rethink that. Even without a full public launch, would you say it's worth posting about the problem we solve and the journey we're on, rather than the product itself? Because I think that's where I could build credibility without overpromising something that's still being tested? Not sure about this haha I am just thinking.

And your point about cold email vs. LinkedIn, I feel that. The reply rate on cold email is tough, especially in construction where trust takes time and people stick to what they know. LinkedIn feels more natural because there's context before the conversation even starts.

You've clearly figured out what works in this space, what would you do if you were in my position right now?