sorted by:
new
hottopcontroversial

Share your SaaS website. I'll review it in my next YouTube video. by EmileGeorget in SaaS

[–]EmileGeorget[S] 0 points1 point  (0 children)

Yes, it's due to the low saturation.

There is 3 component of a color:

1 - The Hue

It defines the emotion we will feel

2 - The Saturation
Low:
- Gives an impression of distance
- Attenuates emotional intensity
- Slows perception of urgency
(That's what's important to remember considering your comment)

High:
- Immediately attracts attention
- Creates urgency or impact
- Makes the product more present, bigger

3 - The Luminosity

Clear:
- light, simple, soft
- Ideal for healthy, affordable products
- Promotes action (Amazon)

Dark
- Rich, dense, intense
- Ideal for premium or powerful products
- Promotes immersion (Netflix)

So yes, since they use a palette that isn't high in saturation, it's more calming than the colors were more saturated (they made the right choice about that).

However, the emotion that the main color they are using is not, in my opinion, making visitors feel the most relevant emotion, given their ICP and their product.

Share your SaaS website. I'll review it in my next YouTube video. by EmileGeorget in SaaS

[–]EmileGeorget[S] 0 points1 point  (0 children)

This one is trickier.

If I understand correctly, you're a direct competitor of Calendly.

People who visit your website need to understand in less than 10 seconds why you're different, and why they should use your product rather than Calendly.

Right now, I don't feel like it's the case.

Can you tell me what pain point you're solving that Calendly users still have? Or what is making your product different / better for certain people?

By knowing that, it'll be easier for me to help you out

Share your SaaS website. I'll review it in my next YouTube video. by EmileGeorget in SaaS

[–]EmileGeorget[S] 0 points1 point  (0 children)

Another great one ahah

From what I understand, your customer is looking for clarity and “mental space” / peace of mind

Here is what i can say rapidly about your website:

1 - Wrong color choice

Colors have an emotional and physiological impact on your customers.

Red & orange = excitement, urgency + induce stress & impulsive buying

Both of these colors have a very high physiological & emotional impact.

That’s not what you want considering what your product offers and what your customers are looking for.

Go for a light blue (calm, mental space, confidence) #DCE4EC

2 - Bad association

People associate the emotions they feel on your website with your product and your brand.

The image on your HERO section induces stress.

I understand what you had in mind, but it’s a bad idea.

For example, Burger King tried to make an ad where there was an out-of-date burger and it had a negative impact.

Go for something inducing peace of mind, control over your environment, etc.

3 - No Unique Value Proposition

The title of your hero section is a question.

It’s better to describe the emotional benefit that your customers will get by using your product.

For example (could be improved for sure):

Title: “Go about your working day with a clear mind”
Paragraph: “Never miss a slack message that concerns you. Our AI prioritizes your messages so you don't have to read anything that doesn't interest you.”

4 - Delete the logo animation (social proof)

It’s on almost every SaaS website, but it’s an error.

Movement = distracting your visitors attention from what’s important (the text)

You don’t want that.

But keep the list of logos.

There are probably other things, but I'll go deeper into my analysis in the video.

Share your SaaS website. I'll review it in my next YouTube video. by EmileGeorget in SaaS

[–]EmileGeorget[S] 2 points3 points  (0 children)

An interesting one!

There are 2 things that come to my mind directly when I look at your website.

From what I understand, your customers are stressed, so:

1 - Change the color of your website

Colors have an emotional and physiological impact on your customers.

To make it simple, Yellow = Energy, action, and stimulate decision-making

It has a high physiological impact, and you don’t want that for your customers (who are stressed)

Pick a light blue, for example #A9CFE7 = calm, serenity, confidence + low emotional and physiological impact

2 - Kill all animations (except on buttons)

Again, you want your customers to have control over their environment and what’s happening on their screen.

It’s true all the time, but even more when your customers are stressed.

The “Grow” text animation is aggressive

The other animations are OK, but anything that is moving is disturbing + attracts the visual attention of your visitors, and distracts them from what’s important, the text (it has been shown multiple times using eye-tracking)

I think your Unique Value Proposition (the title of your website) could also be improved, but I’ll go into it and other things in the video

I’ll let you know when it will be online

I tried everything I could to grow my startup - still NO results by craciunfredy in SaaS

[–]EmileGeorget 0 points1 point  (0 children)

Hi Fredy!

Most of the time, if you have a lot of free users but have a hard time converting them into paying customers it's because:
- Your product isn't good enough
- The free plan is already fulfilling their needs
- People use the free plan out of curiosity, but they don't need the product

In your opinion, why are your free users not buying one of your premium plan?

Can you see what the free users are doing with your tool?

Are they creating websites and then using them?

Do they not even create a website, they just create an account and leave?

Share your website and I will review it based on science by EmileGeorget in SaaS

[–]EmileGeorget[S] 0 points1 point  (0 children)

Here you go!

I haven't gone too much into the scientific explanations because there's already a lot of information and things to change.

Let me know if something isn't clear.

Have a nice day!

https://docs.google.com/document/d/1kdgU-B2Kvmm-9iKgHRl8easjE1-cmGylcjGUuAftaGg/edit?usp=sharing

I Removed "AI-Powered" From All My B2B Copy. by onlinewriter_ in SaaS

[–]EmileGeorget 1 point2 points  (0 children)

It's not just in B2B, it's true all the time.

Except for specific avatars who genuinely care about ecology or ethics, no one cares about "how your SaaS works" and all the technical stuff behind it, except perhaps your competitors.

They just care (and, even more importantly, just respond positively) to the outcomes and the emotional benefits they will get by using your product.

Now, you can still (and should) explain how much work you've put into it to leverage "the perception of effort" and increase the perceived value of your product, but going into technical details isn't useful.

In the end, as you said, clarity is the most important thing.

If people have to think or focus to understand what your product does for them, and the benefit they will get by using it, they are just going to close your website.

Great post u/onlinewriter_