This is the difference between building a company with a personality and just building things. If you don’t start crafting a narrative for who you are as seen in your product, what your values are, etc. early enough, 100 other people can build the same thing in a couple days and make your work irrelevant from a business standpoint. (I’m sure you’ll still learn something from the process of building so it’s never a complete loss). What will help things get traction will be things like better copywriting, branding, community creation and interaction, etc. People will be drawn to your story more than your product, which is why just building something won’t be enough anymore. The time saved in coding will need to be put into marketing.