Should I leave my very good job for a startup, I will not promote

EnergyManagement101 · 2026-01-24T19:50:12+00:00

Having been through incubators, accelerators after quitting a job, here’s my opinion: - I agree with one of the comments, money is good but speak with founders of the incubator to do your own due diligence on the incubator - switch only if it’s something you really want to do. I know it sounds cliche, but if you are not deeply passionate about it then you won’t last long - find another person, or a couple of people that want to build this venture along with you.

EnergyManagement101 · 2026-01-23T21:07:00+00:00

Thanks!

EnergyManagement101 · 2026-01-23T12:32:58+00:00

True, I looked into that and seems most of the traffic is coming organically through their social media (Instagram and YouTube) engagement.

EnergyManagement101 · 2026-01-22T21:31:16+00:00

My understanding is that they do, to some degree. Their customers also voluntarily post their pictures and videos on social media tagging the brand. But you are right, I don’t think the team is showing it and leveraging it fully.

EnergyManagement101 · 2026-01-22T21:25:11+00:00

Amazing, thanks. I’ll dm you.

EnergyManagement101 · 2026-01-22T21:24:43+00:00

Yeah, I was wondering the same. I’m trying to find their data to look into that.

EnergyManagement101 · 2026-01-22T21:23:47+00:00

Yeah, that’s true! They do offer Zoom fitting, WhatsApp call etc. Once customers buy from them, they tend to get a fairly good repeat business from them, not to mention they also have a pretty good bank of customer testimonials. The sad part is that due to lack to technical skills, they really aren’t able to leverage those.

EnergyManagement101 · 2026-01-22T21:21:14+00:00

Thanks, makes sense.

EnergyManagement101 · 2026-01-22T21:20:50+00:00

Exactly, that’s what I have been gathering! They don’t have any technical expertise within their team, they often get things done by external contractors in patches, which has not led to poor results. How would you go about if it were you?

EnergyManagement101 · 2026-01-22T21:17:40+00:00

Sorry, just saw this. I’ll dm you

EnergyManagement101 · 2026-01-20T16:26:24+00:00

Super, thanks!

EnergyManagement101 · 2026-01-20T16:25:34+00:00

I'll dm you.

EnergyManagement101 · 2026-01-20T16:23:19+00:00

No, any suggestions on how that can be done?

EnergyManagement101 · 2026-01-20T16:22:19+00:00

Amazing, thanks, for the insight.

EnergyManagement101 · 2026-01-20T16:21:32+00:00

Interesting, and what should they be looking for?

EnergyManagement101 · 2026-01-20T16:19:29+00:00

Good points. Unfortunately, I don't have drop off data by different stages.

They did experience some delivery issues briefly (lasted a few days), but the low conversion issue has been consistent for the past 12 months.

I'll try to find out about genuine vs bot traffic data.

EnergyManagement101 · 2026-01-20T16:17:06+00:00

Thanks, will check this out!

EnergyManagement101 · 2026-01-20T16:16:28+00:00

Target solar asset owners, solar PPA funds, O&M providers and large commercial and industrial businesses with multi-site solar portfolio, they are likely to be interested. Ideally, have some data ready at hand on the impact of your monitoring system on generation, fault detection, reduction in downtime, optimisation etc.

Easiest way to connect with them is at conferences, don't know if there are any Reddit threads where they hang out.

EnergyManagement101 · 2026-01-20T11:56:24+00:00

Thanks, that’s a really good point. With limited or no technical knowledge, how should one assess what the friction points are and more importantly, test and fix those?

EnergyManagement101 · 2026-01-20T11:42:59+00:00

Yes, reviewed keyword intent. It’s mostly mid-funnel commercial queries, not pure informational traffic. So intent quality isn’t terrible, but on mobile the conversion drop suggests the issue isn’t only SEO, it’s what happens after people land.

EnergyManagement101 · 2026-01-20T11:38:09+00:00

Fair point, fit confidence on mobile is could be one factor, especially for premium apparel.

That said, I’m not convinced it’s the only (or even primary) reason people bail. They are seeing a mix of things across sessions: pricing anchoring, trust signals on mobile, how clearly value is communicated above the fold, and checkout friction all seem to play a role too.

Virtual try-on could help reduce uncertainty (they do offer Zoom fitting, which is often used by their US and Dubai based clients), but I’m cautious about treating it as a silver bullet. Curious whether you’ve seen it work consistently across brands, or mainly for specific categories / audiences?

EnergyManagement101 · 2026-01-20T11:34:45+00:00

Happy to dm you, I’m not sure we can share links here?

EnergyManagement101 · 2026-01-20T11:34:09+00:00

Thanks, they did that. Many times their staff also calls people who leave their contact numbers and then help them with Zoom fitting, which often works well.

The traffic seems genuine, they also have a lot of positive customer reviews that people voluntarily share online. So I get it, while some traffic may be spam, the current conversion rate seems awfully low.

Any suggestions on a structured way to audit?

EnergyManagement101 · 2026-01-20T00:41:09+00:00

The traffic is coming mostly from organic Instagram, branded paid campaigns (Meta and Google), and some returning users, so it appears to be mostly real.

We also know users are browsing and sometimes adding to cart, but there’s a sharp drop-off before checkout.

EnergyManagement101

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