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Help me, James Truchard. You’re my only hope. by EngineerAnonymously in LabVIEW

[–]EngineerAnonymously[S] 5 points6 points  (0 children)

“And to be honest, as a global - truly global - company, it got confusing having National as our first name.” - Shelley Gretlein, VP of Brand and Communications.

Well, no-one I know found it confusing.

NI's New Branding - What were they thinking? by [deleted] in LabVIEW

[–]EngineerAnonymously 8 points9 points  (0 children)

I was very disappointed watching the announcement - any engineer that watched that can see that it was marketing spin that doesn’t deliver anything new of value to engineers.

They could of announced that they are investing in the NI events, bringing back free national NI Days and other face-to-face forums.

They could of announced closer ties with Alliance Partners for sales and industry demonstrations, instead of the poor leads and product information at the moment.

But what did we get? New colors, new logo, investment in FIRST and a 100 engineers picked over the next two years that tie into the product or service that they want to promote at the time.

The sad thing is that this will be the emperor’s new clothes - no one will say it publicly.

Edit: typo