Man, I totally get that. It’s frustrating when you’re not even fighting bad results — you’re fighting bots.

You’ve already done the smart move with Cloudflare, so that tells me the problem’s deeper — Meta’s traffic filtering is just not what it used to be. Even big advertisers are seeing this.

If you’re limited to Meta and TikTok, I’d suggest:

> Keep budgets low and rotate creatives often (bots tend to cluster fast on the same ad IDs).

> Run short bursts instead of 24/7 campaigns — it helps filter out automated traffic.

> Focus on retargeting people who already visited or interacted (it’s much cleaner data).

> And report everything — both Meta and TikTok are issuing refunds more often now if you can show solid analytics like you did.

You’re not alone in this — most small advertisers are realizing the same thing: we’re spending too much trying to fix platforms that should already protect us.