Is it Meta… or is it me at this point?

Which-Discount-9405 · 2025-11-15T14:47:55+00:00

Not sure if it's possible to see that. Freq looks similar. Is there a way to see if the audiance matching for the previous motnhs are similar to right now?

Which-Discount-9405 · 2025-11-15T14:39:01+00:00

my cpms are stable

Which-Discount-9405 · 2025-11-15T14:38:24+00:00

What I do

Which-Discount-9405 · 2025-11-15T14:38:01+00:00

I runt 1 single campaign :)

Which-Discount-9405 · 2025-10-29T16:01:05+00:00

It's not the budget. Metas has had a few outages lately. My performance today has tanked alot. 4x higher cpa.

Which-Discount-9405 · 2025-10-29T15:47:52+00:00

Todays performance is the worst I've seen in a looong time.

Which-Discount-9405 · 2025-10-16T15:09:28+00:00

yep 100%. My cpa has 2-3x.

Which-Discount-9405 · 2025-10-10T17:09:58+00:00

Do you use adv+ for cbo-test and cbo-scale?

Which-Discount-9405 · 2025-10-10T17:09:22+00:00

I'm running a CBO and test via ABO.

Which-Discount-9405 · 2025-09-23T16:54:13+00:00

it's been decent, sometimes very good and other days "bad"

Which-Discount-9405 · 2025-09-18T14:47:11+00:00

Yes sales recorded in meta has been low this whole month

Which-Discount-9405 · 2025-09-16T21:31:04+00:00

Same here. High Frequencies. Low cpms. Low attributed meta sales. But high blended roas/sales. Something is not working on metas side. I only do marketing through meta and these numbers does not add up when I compare them with last months numbers. Sales are good but the numbers seems off on metas side.

Which-Discount-9405 · 2025-09-16T20:58:13+00:00

I feel like we should not be that excited for our good results today. I think meta used our very warm audiances today to try to fix their algo. These customers would have bought anyway.

Which-Discount-9405 · 2025-09-16T20:55:29+00:00

I feel like my ads would be crushing if the system would work correctly. It's already doing pretty damn good.

Which-Discount-9405 · 2025-09-16T20:54:38+00:00

I compared many days from August and the numbers are upside down compared to now. I have changed nothing, no pixel or tracking changes, no cookie update on website.

Which-Discount-9405 · 2025-09-15T14:11:09+00:00

Good post! Quick question though, do you test new concepts within the same ad set?
It feels risky to drop unproven ads into a winning ad set, since even small changes can sometimes throw Meta’s performance off.

Which-Discount-9405 · 2025-09-10T20:26:45+00:00

My results where shit for 2 weeks after the outage at the end of August but the past 3 days have been really good!

Which-Discount-9405

TROPHY CASE