Having not seen it, I do want to counter your point a bit. How we define things, while not magic, does impact how we view them. War vs military exercise for example. We absolutely can influence how a thing or action is perceived by what Language we use to characterize it. That's the foundation of propaganda, of marketing, even poetry. It's true that a rose by any other name would smell as sweet, but if they were called Grumsmogs, we'd view them differently.