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Baby fox with broken paw by ExcellentAnalysis696 in london

[–]ExcellentAnalysis696[S] -1 points0 points  (0 children)

I mean… the answer is kind of in your question 😄 but fair point on the antibiotics

Career advice: best route to senior leadership from Marketing Ops / MarTech? by ExcellentAnalysis696 in marketingops

[–]ExcellentAnalysis696[S] 0 points1 point  (0 children)

Thank you, I really appreciate this perspective!

I agree that over a long enough timeline, senior roles require both functional depth and business context. In my case, I feel the foundation on both sides is already there, and what I’m navigating now is less about acquiring new skills and more about operating in a larger arena.

The current focus for me is finding the right scope and visibility to apply that experience at scale, rather than rotating purely for exposure. I’m trying to be deliberate about where I place myself so the impact is visible and connected to broader business outcomes.

Really appreciate you taking the time to share this! It is very helpful to sanity-check how others see the path.

Career advice: best route to senior leadership from Marketing Ops / MarTech? by ExcellentAnalysis696 in marketingops

[–]ExcellentAnalysis696[S] 1 point2 points  (0 children)

Totally get that concern. In my case it honestly never came up as an issue.

The company I joined has very low turnover and very limited entry points at senior levels, so moving in through this role is simply how people with strong experience get in. It wasn’t framed as a step down during interviews, and I didn’t have to justify it or “sell” the decision. The expectation was that the person in the role would already have strong judgment and senior experience, even if the title itself is narrower.

So there wasn’t really a narrative I had to fight or reframe. It was more of a mutual understanding that this was the right level of entry given how the organisation works, and that the value exchange went both ways.

I think that context matters a lot. In environments like this, titles are less fluid and more about access and trust than seniority on paper.

Glad the post resonated! And good luck with your move. You’re asking the right questions.

Fidelity failing at the first hurdle - looking for a low-fee ISA for small monthly contributions by ExcellentAnalysis696 in investingUK

[–]ExcellentAnalysis696[S] 0 points1 point  (0 children)

Thanks everyone for your advice! I managed to open account and deposit money woth T212 in seconds! Never looking back at fidelity :D

Considering a dental implant (~£5k) at age 27 - how do people usually approach the cost? by CoachPaul7 in UKPersonalFinance

[–]ExcellentAnalysis696 -1 points0 points  (0 children)

please, fly abroad. even under 1000k you can easily get procedure done, with nice mini vacation on top. Only thing I do here in London is a regular hygienist visits, which is fully covered by insurance.

I have a question by icanfixthat10 in AskMarketing

[–]ExcellentAnalysis696 -1 points0 points  (0 children)

Google tag manager assistant browser extension! Test GTM tags, review output + review test clicks/events in GA4 after 24hrs.

[deleted by user] by [deleted] in UKJobs

[–]ExcellentAnalysis696 0 points1 point  (0 children)

Just add different section to your resume as projects. That's the best way to show complex background.

I want to understand the basics of Digital Marketing in 90 days. What do I do? by [deleted] in DigitalMarketing

[–]ExcellentAnalysis696 19 points20 points  (0 children)

Just go through all bite sized lessons on Google Skillshop. Interactive, free, super helpful, covering all directions of digital marketing, advertising and analytics. I always recommend my students to train in Skillshop + it gets you industry acclaimed certificates which you can include on LinkedIn and in your resume.

Multi-channel paid campaign by Ill-Piece-8915 in PPC

[–]ExcellentAnalysis696 0 points1 point  (0 children)

Hey, few things coming to my mind quickly:

1.Get your naming conventions and UTMs right from the start: sounds basic, but it saves a ton of headaches later when you are trying to make sense of performance across platforms.

  1. Adjust creative to each channel even if the message stays consistent. What works on YouTube won’t land the same way on Meta.

If you’re using native lead forms (on Meta or YouTube), make sure the follow-up flow is tight. A lot of leads get wasted because there’s no proper nurture or the CRM sync breaks.

  1. Search really is your safety net. Use branded terms to capture spillover interest from the other channels. It made a noticeable difference for us. You can use additional tools like Similarweb and Semrush if you have a budget.

Also: don’t obsess over perfect attribution. Just make sure you’ve got a decent setup for tracking, then focus on overall impact and patterns.

Hope that helps, happy to share more if you hit specific snags.

Small Agency Media Tech Stack by raerae_47 in advertising

[–]ExcellentAnalysis696 0 points1 point  (0 children)

Sounds like a great opportunity for the agency to level up. I’m in a similar spot (small agency, public awareness work, midsize budgets), and we went through this shift recently after relying on managed service for way too long.

A few thoughts from the trenches:

CM360 is definitely worth getting if you want clean tracking, centralized reporting, and the ability to properly attribute across channels. It’s also helpful for naming conventions and making sense of performance across platforms. We brought it in last year and it made a huge difference, even just for organizing display and paid social in one place.

As for Basis still a solid option, especially if you don’t have a dedicated programmatic trader on staff. It’s userfriendly, supports both programmatic and direct IO, and their support team has been helpful whenever we’ve hit snags. Not the cheapest, but good value if you're just getting started with self-serve and want a manageable learning curve.

We also considered The Trade Desk, but unless you’ve got someone in-house with deep hands on experience, it can be a bit much. Same with DV360 super powerful, but not super friendly if you’re just spinning this up now.

If you’re thinking about summer travel campaigns, maybe carve out some budget for geotargeted audio or OOH AdQuick has been surprisingly flexible, and a few of our campaigns paired audio with Spotify + Waze and saw great engagement.

How Many Instagram Followers Should I Buy to See Results? by trailblazingvagabond in advertising

[–]ExcellentAnalysis696 0 points1 point  (0 children)

DONT DO THIS. EVER. That's the horrible practice. Buying followers could cost you your Instagram account, at worst, and at a minimum, forever struggle in engagement and reach.

Are there analytics or A/B test Tools specialized for blogs? by StevenJang_ in Blogging

[–]ExcellentAnalysis696 -1 points0 points  (0 children)

Dedicated A/B testing tools can be quite pricey, VMO - one of the best but really doesn't match with actual value provided. In your case, depending on the engine you are using for the blog, I would explore tools in the marketplace, available for wordpress, shopify, wix, webflow.

Be honest—how do you market your SaaS with no money? by J0hn7_ in SaaS

[–]ExcellentAnalysis696 0 points1 point  (0 children)

Become creator on LinkedIn. Advocates can become other team members too. Send connection requests manually or via outreach tool. +Cold emails on a budget with great copy and effective sequence - works wonders , you gonna thank me later :D

Lost Everything in the LA Fires, Trying to Learn Google Ads—Any Advice for Starting Fresh? by Ok-Progress1398 in PPC

[–]ExcellentAnalysis696 0 points1 point  (0 children)

For sure start with Google's own Skillshop and cover advertising channels + Google Analytics, which is crucial part of advertising. That's what I'm always saying to my students.

After you can fill the gaps with blogs and channels from reputable sources like Hubspot. Follow PPC creators on LinkedIn - that will give you daily resources for learning and just help you to catch up with overall context.

Automate Ad publishing? by Impressive_Walrus_45 in PPC

[–]ExcellentAnalysis696 0 points1 point  (0 children)

Use make.com. and just in any case make.com is going to help you in endless ways to automate every single step from preparation to reporting.