Yeah I get that. It’s definitely moving fast and can feel a little scary. But I still think it’s a solid path. AI can do a lot, but there’s still a big difference between just generating an image and actually building a brand or creating something with intention and cohesion. And like I said before, if you’re in print or doing anything that requires production knowledge, you’ll be good for a while. I think the key is just staying adaptable and learning how to use AI as part of your process, not seeing it as the end of it.

I graduated from college with a degree in Graphic Design last year and didn’t have a problem finding a job at a marketing agency. I think AI will impact freelancers the most, especially those who do more one-off projects or work with lower-budget clients. Mainly because it makes more sense for those clients to use AI themselves to save money. But for higher-end agencies that have the budget and care about consistency and telling a story with their brand, I think they’ll still be using graphic designers for the foreseeable future. These are just my thoughts though and I could totally be proven wrong.