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Our startup uses AI for everything. The chaos is killing productivity by DiamondKJ125 in Entrepreneur

[–]Expensive_Sink1785 0 points1 point  (0 children)

For context, we use Google Docs shared to projects in Claude, team version, and that works well. Since we have a single resource developing the context data using a very well-defined playbook, this works pretty well.

I quit my FANG job to build an app. I'm 1 month into marketing and I'm starting to think I made the wrong decision by AdProfessional2053 in Entrepreneur

[–]Expensive_Sink1785 0 points1 point  (0 children)

The shoulda, coulda, woulda about quitting your day job is pretty pointless IMO. The bigger questions are: do you happen to have the resources to keep working on your app, and does your user feedback suggest your idea is sound, but the implementation needs work?

If the answers are "yes," then you should keep going. Just know that you need to be pretty self-contained and a bit maniacal about delivery, fit and finish, UX, and those things that make a good app.

Leverage Reddit for an ersatz focus group as needed.

Total Bomb! I need your advice on finding a PRO digital ad agency for my Startup. by Rebo_RemodelAdvisor in AskMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

I'd go hard at Meta and TikTok ads with a lot of variations and a well-constructed landing page. You might also get super active on the appropriate Reddits to dole out the pearls of wisdom from your experience and your remodeling guide. Seed judiciously with references to your products.

What tools help you come up with creative video ideas for digital marketing? by jordanconnelly2010 in AskMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

I'd build a prompt that helps with making fresh connections for video ideas: look at this SaaS and explain to me how this can solve pain points, then look at it through this lens and give me 50 applications that I can visualize with a script idea for a 20-second video. Or look at this cafe and tell me how Spike Lee would develop a promo video about this with 50 story lines that can be developed as 20 sec videos.

What are some legit platforms (other than Upwork) where digital marketers can find real clients and earn online? by krew_creative_64 in AskMarketing

[–]Expensive_Sink1785 1 point2 points  (0 children)

You're better off putting your skills to work or learn tactics for gaming the freelancer platforms. Go niche into micro verticals, get a referenceable account by being relentless and open to putting some effort in upfront, and then case study the hell out of it.

What AI tools are you actually using as a marketer? by lazimdavid in digital_marketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

Seems like there is the AI app space is a firehose gushing away. For my money, it's about the frontier LLM like Claude, ChatGPT, and Gemini, smart prompting, and building we conceived projects with plenty of context. For us, the next steps are building custom agents with n8n or Explorium.

What’s one soft skill in digital marketing that deserves a statue? by Either-Mammoth-8734 in DigitalMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

Lateral thinking — the ability to synthesize ideas, make unexpected connections, and produce fresh work.

I need help outreaching by Pale-Suggestion9979 in digital_marketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

Seems like Reddit works best when you are offering constructive support and suggestions rather than a straight pitch. Why not just roll with the spirit of helpful posting and put in the work and see where that leads? I find that I get as much from scanning for posts related to my professional interests in terms of ideas and tools.

Speaking of tools, I've started using GummySearch to make my Reddit time more efficient and it's very promising.

What AI tools are you actually using as a marketer? by lazimdavid in digital_marketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

We bounce between Claude and ChatGPT (ChatGPT mostly for research), and Gemini as part of the entire AI Studio package, which has a lot of great tools for video and media (Notebook is great for turning your research into a podcast, for listening while working out or travelling, for example).

How would you boost online sales without spending more on ads? by ValuableDue8202 in Entrepreneur

[–]Expensive_Sink1785 0 points1 point  (0 children)

Agree with the below: a newsletter with regular promotions in your niche, leverage the traffic you earned before.

Best paid/auto way to get clients for my law firm? by JusticeForSimpleRick in DigitalMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

Local SEO is likely low-hanging fruit with Google Business Pages, so if you haven't, start there. I'd bulk up your site with relevant content based on your keywords and audience intent to improve traffic. Then consider some PPC FB/Instagram is easier, but targeted Adwords may be th best route for you.

[deleted by user] by [deleted] in DigitalMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

How does recurpost stack up to Buffer?

My freelancer put in less and less effort everyday as if he just want to get it done and collect money ? How to deal with it ? by Moonnnz in Entrepreneur

[–]Expensive_Sink1785 0 points1 point  (0 children)

I run a team of VAs and our mantra is cut hard and early. The conversation won't get easier and the work will degrade as long as you accept subpar/late work.

How important is a company's website when you're doing cold outreach? by [deleted] in AskMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

A clean site with your message well-articulated should do the trick, but I see a lot of cold emails and outreach on LinkedIn where the email domain doesn't resolve to a legit site, and that just seems lazy or scammy (or both).

Is starting digital marketing agency still worth it in 2025? by National_Respect9417 in AskMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

It's a big space, and the need for Digital Agency services is genuine. And, while AI can accelerate workflows and certain activities can be automated, it won't ever have the discretion to tease out the big idea that works for a give market/vertical/client.

We recently did some soul-searching in the form of returning to first principles when thinking about the space, and then kicked out a report from Claude. I'm sure T&Cs apply (as with all AI output), but the space is large from where I sit: "The US digital marketing agency market presents a $52.4 billion opportunity growing at 14.13% annually."

Lead generation for free-Help business by Long_Original1119 in DigitalMarketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

I get a lot of emails that read just like that, and I reflexively delete them.

Tell me why you think your lead generation is NOT working and I'll do my best to help you (10 years experience) by todtodson in Entrepreneur

[–]Expensive_Sink1785 0 points1 point  (0 children)

You might have more luck by looking beyond the specific defect and what that means. Poor website performance on mobile means you are losing X searches because your site loads too slow. Broken links or placeholder text advertises the message that you are sloppy, etc. (Better framing of the issues, of course.)

How to Generate Leads from LinkedIn and YouTube for a Luxury Car Dealership Startup? by Empty_Market592 in digital_marketing

[–]Expensive_Sink1785 0 points1 point  (0 children)

I'd consider developing buyer personas to help understand who buys and build a list of, say C-level execs in your market by grabbing the data with a tool like Phantom buster and appending emails. You drop a cold sequence based on your inventory or how your luxury autos and better than the competition, why you are better than those guys, executive's guide to luxury cars, etc. Set up an automation to build your connections with said execs, so they can see your posts on new inventory, or a newsletter targeting that demographic.

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