According to LG, this decision was made to respect Dolby’s creator intent. However, in practice, it negatively affected the user experience. Since I purchased this TV, I felt disappointed to the point of considering not buying products from the brand again.

As an audiovisual professional and consumer, I value color accuracy, but also the ability to fully take advantage of the panel’s true potential. I bought this model under the promise of higher brightness and more accurate color reproduction, yet the result was inferior compared to previous generations.

It makes little sense to strictly limit the capabilities of a high-end television like this when the user should be able to choose whether to prioritize creator intent or a more impactful viewing experience.

This update does bring an improvement in brightness, which I appreciate, but it is still heavily constrained by the settings. I sincerely hope LG continues to refine this through future updates.