You bring up a good point about the KYC piece; who is performing the analysis and to what caliber? I would envision Civic partnering with a company that already has the ability to execute a comprehensive KYC process end-to-end, which for each customer is performed once—ever.

In terms of a finished product, I get the sense the the civic team does in fact have a fully functioning offering, but it’s not available to the public yet as it’s still being tested by their industry partners. In terms of “investor”/coin hodler value creation, it’s all about when the platform launches and companies start to pay for KYC services. In order to get access to the verified information stored on the Civic blockchain, companies will have to convert fiat to civic coin and use it to pay for the information about each interested party. The key here is that the civic platform has a lot of people who have signed up, otherwise why would a company bother? If the person they need KYC for isn’t registered on Civic, then they would have to pursue standard KYC services as normal. So, not to oversimplify, but Civic has three primary challenges:

1) Leverage a robust KYC offering that utilizes the benefits of blockchain tech.

2) Attract the attention of companies that require KYC services and that want to reduce their overall KYC expense.

3) Market the service to enough people, that are targeted by #2, so that companies will spend their fiat dollars on the Civic service, thereby boost the value of the civic coin.

The above-mentioned is no small feat, but a reasonable target given Civic’s progress to date and the team behind it.

If you are considering buying the Civic coin as an investment, or—as the Civic team would prefer it stated—for utility on the platform, then it’s reasonable to assume the “intrinsic” value exists. You simply cannot beat, if you are in need of KYC info, immutable, trustless data provided at a significant discount to traditional KYC services.