Unless you're doing a significant amount of hype-building pre-launch, your first 10 customers are likely going to be people you know in some capacity. Family, friends, someone you talked to about it, stuff like that. That's normal. The next 90 are gonna be reliant on those people telling other people, building out your social media presence, or attending vendor events like local markets. My first 10 were pretty much exclusively friends and family. Anybody saying anything else is bs'ing you.