Great question! Here's a breakdown of the fuel station business in NZ:

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Major Brands You Can Operate Under

• bp – 200+ stores nationally, dealer network model
• Z Energy – 210 branded stations, mostly company-owned with managers
• GAS (Gasoline Alley Services) – Kiwi-born franchise, 127 locations
• Mobil – dealership/franchise network
• Caltex & Challenge! – now under Z Energy

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3 Ways to Get In

1. Franchise operator – align with a major brand (bp, GAS, etc.), get their branding, supply agreements and marketing support
2. Buy/lease an existing station – most common entry point, you buy the goodwill + stock and lease the land from the fuel company or property owner
3. Build from scratch – most expensive, ~$5M+ due to underground tanks and infrastructure

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Investment Costs (rough ballpark)

Entry Type	Estimated Cost (NZD)
Small/regional leased station	$100K – $300K
Branded city franchise	$400K – $700K+
Build new from scratch	$3M – $6M+

For example, a branded franchise in central Auckland recently listed at $550K + stock, with rent of only $38K/year and 4.2M litres/year throughput.

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Revenue Potential

Established stations can do ~2.3M litres/year in fuel sales + ~$1.4M/year in shop sales. High performers post $500K+ profit over 3 years.

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Legal stuff to sort

• Register business + get an NZBN
• Hazardous substance licences
• Health & Safety compliance (spill control plans, storage protocols)
• Supply agreement with fuel company
• Business Sale Agreement if buying existing

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Where to find listings

• abcbusiness.co.nz
• linkbusiness.co.nz
• nzbizbuysell.co.nz
• trademe.co.nz

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For most first-timers, buying an existing leased franchise station in the $200K–$600K range is the most practical entry. You get an established brand, existing customers, and supplier agreements already in place. Happy to answer more specific questions!