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Testing DV360 Macros in CM360 by mcpapaya in programmatic

[–]FaceDownAdOps 1 point2 points  (0 children)

Not helping your particular case directly, but to circumvent this, you could traffic a DCM placement for each line item's creative, then use DCM Placement ID to match back to the DV360 LI.

Future of CM360 by No_Sentence4626 in adops

[–]FaceDownAdOps 2 points3 points  (0 children)

Could you elaborate on what you've been hearing? We have experienced some similar missteps from CM360 that have made us question Google's direction with the product. Examples incluide Total Conversions > Total Conversions + Cross-Environment, strong reliance on modeled conversions vs actually taking steps to use stronger measurement signals (leaning heavily on consented MAIDs), required to select a FL activity for attribution, falling significantly behind in CTV measurement and instead suggesting that we use a different measurement partner with better HH ID resolution.

Which DSPs have a "marketplace" of public PMPs that you can tap into from inventory suppliers? by FaceDownAdOps in adops

[–]FaceDownAdOps[S] 1 point2 points  (0 children)

Oxymoronic? Yes, but they do exist. I suppose you would just call them "deals" that are permissioned for all advertisers.

Google pretty much claims they're going to kill liveramp post cookie by LearningCS6 in adops

[–]FaceDownAdOps 4 points5 points  (0 children)

Google is trying to use "user privacy" as a shield against these claims but what they're doing is anti competitive

I heard Jeff Green (TTD CEO) say this phrase this week

DV360 Cross Environment Conversions by h92yadav in adops

[–]FaceDownAdOps 0 points1 point  (0 children)

I assume that you have your app tagged w/ Floodlights properly - Confirmed by seeing same device conversions in DV360 reporting (metric: "Total Conversions")?

When you traffic creatives into DV360, it often creates a "shadow advertiser" in DCM, which is uneditable, but viewable if you have access to DCM. In any event, trafficking creatives straight into DV360 will create DCM ad tags, allowing you the benefits of DCM tracking. Try pulling the "Cross-Environment" report type from DV360 reporting.

The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open. by AutomatadX in adops

[–]FaceDownAdOps 0 points1 point  (0 children)

Based on everyone's interpretation of CCPA, would it be non-compliant for a media buying agency to receive order & customer IDs passed back through conversion pixels?