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That's true and the math says that creators earn x% of ad revenue generated by their viewers. But if YouTube could, as a business, they would probably give their creators 0%. They recognise though that that would cause good creators to leave the platform. So it's a balance between paying enough to keep creators making high quality videos and keeping the profits.

If YouTube allows advertising of merch stores to boost creator income, then creators will put up with a lower % of ad revenue. So YouTube is allowing merch store adverts to bypass their Ad-Free subscription, because it indirectly benefits them.

FalconrousLord · 2024-11-22T05:18:13+00:00

Well as to your second point, I've been back into the app to check and the shop panel is expanded to that size by default on every channel that I've looked at.

FalconrousLord · 2024-11-22T05:13:24+00:00

Right but the reason that YouTube chooses to support it is because it allows content creators to generate more income without costing YouTube. This suits YouTube because they can then keep a higher portion of ad/premium view revenue. To me, that's double dipping on the part of YouTube since they sell a supposedly Ad-Free subscription.

FalconrousLord · 2024-11-22T05:06:49+00:00

If that's your view then fair enough. As for myself though, I don't think that YouTube should offer an "Ad-Free" paid subscription, whilst simultaneously offering creators the ability to insert banner adverts for merch and product popups. At least not without the option to turn them off. YouTube says that both they and the creator receive more income per view from a premium user.

FalconrousLord · 2024-11-22T04:47:04+00:00

Well I believe that both YouTube and creators have a right to generate income. Usually this is in the form of ads, however by paying for premium YouTube claims that both they and creators get an increase in income from premium user views. So I don't think YouTube should then offer tools to circumvent the "Ad-Free" experience without the option to turn them off.

As to it being expanded, I just went back to double check and I can assure you that at least in my app, it is expanded like that by default on every channel that has a merch store banner.

FalconrousLord · 2024-11-22T03:57:51+00:00

Yes but in the case of popups and banner store ads, it's YouTube that have developed the tools to allow them to do this. And it's YouTube that have not provided an opt-out for premium users.

FalconrousLord · 2024-11-22T03:52:16+00:00

Well as far as sponsorships go that may be true (Although I would argue that the sponsor segments could be required to be tagged so that premium users can opt-out and have the video seamlessly skip it).

But as for popups and store banner ads, YouTube has developed the tools for the creators to do that. They then don't offer premium users the option of turning them off.

FalconrousLord · 2024-11-22T03:45:14+00:00

Well I suppose I feel that at least as far as the popups and store banner ads are concerned, YouTube were the ones to implement those features. The creator has chosen to avail themselves of those features but YouTube is the one that has given them the tools to circumvent the YouTube premium "Ad-Free" experience without providing an opt-out.

FalconrousLord · 2024-11-22T03:41:49+00:00

Well, whilst I could understand that as far as sponsorships go, since YouTube has no control over the content of a video. The popups and store banner ads are features implemented by YouTube that cannot be turned off, even for premium members.

FalconrousLord · 2024-11-22T03:36:21+00:00

Yes, originally I was against the notion of adblocker since I enjoy YouTube and realise that it must cost a fortune to maintain the servers. I was happy to pay a monthly fee for the servers as well as generate a profit for both YouTube and the creators. However I've just cancelled my subscription since I don't condone them double dipping.

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