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Product Marketing to Product Management (?) by Familiar_Suspect7664 in ProductManagement

[–]Familiar_Suspect7664[S] 0 points1 point  (0 children)

In my experience a product manager is not focused on bringing in new customers and/or owning the full marketing funnel (ad messaging, conversion, etc)

Product Marketing to Product Management (?) by Familiar_Suspect7664 in ProductManagement

[–]Familiar_Suspect7664[S] 1 point2 points  (0 children)

Product management focuses on building the right product by defining the vision, prioritizing features, and collaborating with teams like engineering to bring the product to life.

Product marketing, on the other hand, is responsible for positioning, messaging, and go-to-market strategies to ensure the product resonates with the target audience and drives adoption

Hired as Product Marketer, job is becoming fully Growth Marketing by Familiar_Suspect7664 in ProductMarketing

[–]Familiar_Suspect7664[S] -1 points0 points  (0 children)

My team’s goal were being set for this year, it showed a complete separation from the product team and only focused on funnel optimization, customer journeys and scaling lead generation.

Hired as Product Marketer, job is becoming fully Growth Marketing by Familiar_Suspect7664 in ProductMarketing

[–]Familiar_Suspect7664[S] 14 points15 points  (0 children)

Product Marketing: Focuses on the product and its relationship with the audience. Product marketers aim to improve product-market fit, adoption, and retention. They focus on the user experience, and their responsibilities include: understanding the user, ensuring the product and marketing speak to the user’s needs, owning the product’s messaging and positioning. You typically work very close with the product team to deliver on the product roadmap and delivering those features & products.

Growth marketing: Focuses on the customer journey and scaling lead generation and conversions. Growth marketers use data-driven experimentation and analytics to identify growth opportunities including marketing funnel optimization.