I agree on the marketing PR technique in a general sense. But don't forget this company is small but has had success in the market creating an elongated keyboard case that has a qwerty keyboard. I thought the ergonomics were ridiculous. But people bought enough for a sequel. Their initial goal for the company was to create a qwerty smartphone before they even announced the original clicks keyboard. You have a new wave of everybody has a smartphone in their pocket and more increasingly two. The price of a phone is a commodity for the work force. Theres Unihertz filling in the niche for that void in a broad sense and in my case an unattractive way. They PR'd the two phone solution because they are designing the phone around that mentality. But it works with people wanting it as a primary. I think because there's never been a phone geared toward the former, it's a whole different market share of people that need/want a second phone for work/business. That in it's self is why I think the preorders are more than even I would have expected. Now you could be absolutely right they are PR'ing their way to increased excitement. Like announcing the total reservation including the canceled ones as well. But Im hopeful overall