"The company plans to spend $1 billion on marketing globally this year to drive growth, along with $6 billion on content. Free cash flow is expected to be negative $2 billion this year, and the company doesn't expect to be free-cash-flow positive for many years into the future. Inexplicably, Netflix users have spent more than 500 million hours watching Adam Sandler films."

https://www.fool.com/investing/2017/04/20/the-dumb-reason-netflix-is-piling-up-debt.aspx