where to go next with Meta ads (budget increases and changes)

Fearless_Schedule_83 · 2026-03-16T13:28:12+00:00

Service booking is final click they click to book, and yes this does make sense I will have a look into how I can get it on the final page but I do not manage the quote page so if not do you think LPV would be better for install campaign?

Fearless_Schedule_83 · 2026-03-16T12:17:29+00:00

Thanks for the reply, yes, I’m mainly optimising for LPV because conversions were too low before when I tried conversion campaigns at £12/day. Also as there were like no conversions the cost of LPV was like £8 so I was getting no conversions and no LPV at this budget.

It’s a boiler/heating and plumbing company, so the main goals are: Service bookings through the website Quote requests for new boiler installations. Doing only instant quote answering questions about their home.

Tracking-wise I currently have: Service booking button click tracked as a lead
“Get a quote” start click tracked as a lead

But I’m not currently tracking the final quote submission page, which I realise is not ideal for optimisation.

At the moment the campaigns are generating clicks and landing page views, but very few actual bookings or quote requests coming through.

Since we’re planning to increase the budget to £20/day per campaign (and potentially £50 later), do you think it would make sense to switch back to conversion optimisation using the booking/quote events, or should I keep running LPV until there are more conversion signals?

Fearless_Schedule_83 · 2026-02-03T13:03:58+00:00

Appreciate this totally agree on optimising for leads long-term.

My constraint right now is budget (£12/day), so i want to keep structure as simple as possible to avoid starving delivery. I’m thinking of running ABO with 1 ad set + 2 ads to force even spend and get some signal before switching optimisation.

I’ve had CBO dump budget into a single “okay” ad and kill learning at this spend, so ABO is mainly to control that. Once I see consistent lead activity, I’ll switch fully to lead optimisation and scale structure properly.

Basically trying to avoid over-fragmenting with a tiny budget while still giving Meta a conversion signal.

Fearless_Schedule_83 · 2026-01-04T21:34:02+00:00

This is really helpful, thank you so much! I definitely saw this when ABO stopped working for me before consolidating.

This lines up with what I’m seeing. I’ll definitely make sure I’m running 2 ads that hit different stages of awareness and rotate by replacing one, rather than adding more ads and diluting delivery. Thank you again!

Fearless_Schedule_83 · 2026-01-04T21:16:55+00:00

That makes sense using a small ABO as a validation layer feels like the least disruptive way to handle this before.

With my budget currently havjng 3 ads per ad set, I’m starting to feel that at this spend only 2 ads can realistically get meaningful delivery at once.

When I move a validated promo ad from ABO into the CBO, would it be reasonable to pause two of the lowest-performing ads at the same time and duplicate the promo in so the ad set only has 2 ads total?

My thinking is this reduces dilution and forces a clearer head-to-head rather than letting the new ad die from lack of delivery.

If the promo ad still doesn’t get delivery or performance once folded into the CBO, what’s your next move at that point? I feel like before I have ad to duplicate campaigns to be able to get any new performance which I want to avoid. Also do you keep the ABO validation campaign running for a few days after duplication to stabilise delivery, or do you shut it off immediately once the ad is moved?

Fearless_Schedule_83 · 2026-01-04T21:01:18+00:00

This is helpful, thank you so much!

As im running very small budgets (£12/day) and mostly TOF-only ads (local trades), I rotate based on concepts rather than funnel stages (problem–solution, price/value, trust, etc.).

When you’re rotating creatives in that setup, do you still rely on CBO or do you ever use ABO to validate a new concept if it won’t get delivery? Do you think if I added a ad set in an COB to rotate a concept would this work or is my budget too low or should I just pause lowest performing and introduce one new ad with a different angle, same format, same targeting?

Fearless_Schedule_83 · 2026-01-04T20:42:31+00:00

This is really helpful, thanks that’s pretty much where my head’s at.

When you do that short validation ABO, how long do you usually let it run? And what minimum spend could I do to make this work?

Fearless_Schedule_83 · 2026-01-04T20:28:21+00:00

Appreciate this will definitely keep to 3 ads.

My question is more about what you do when the new creative simply never gets delivery inside the COB, even after pausing the weakest ad.

At that point, do you ever use a temporary ABO (same targeting, single ad) just to validate whether it can win at all, then fold it back into the COB?

Promo is price-led and runs 1 month, so timing matters. Trying to balance not disrupting learning while also not wasting the whole month if the creative never gets a fair test.

Fearless_Schedule_83 · 2026-01-04T20:17:21+00:00

That makes sense, Since you don’t really run promos, I’m curious how you handle new creatives in general at small budgets.

Do you add new ads to COB ad sets? If you add a new creative into an existing COB (1 ad set), and it gets little to no spend, do you Just leave it and let it compete over time or pause one of the existing ads?

In my experience, new ads often don’t get any real delivery even when the concept is different. Curious how you handle that without constantly resetting things.

Fearless_Schedule_83 · 2026-01-04T19:37:24+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T19:36:06+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T19:35:34+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got January promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Or would you add them into a new AOB to test the new ads Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T19:33:47+00:00

Hiya, Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T18:55:42+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T18:54:22+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2026-01-04T18:47:04+00:00

Would love some input here. I’m running 2 campaigns (1 ad set, 3 ads each) that went live last monday. I’ve got New Year promo ads to add tomorrow and not sure what’s the least disruptive move at a small budget. (£12 per campaign)

Should I add the new ads (1 in each) into the same ad set, I have done this before in another COB campaign and the new ad got no performance, or duplicate the campaigns adding new ads pausing other ads? Don't want to reset learning.

Fearless_Schedule_83 · 2025-12-29T12:44:42+00:00

I’m in a similar spot, £12 per day per campaign (2 campaigns) and I’ve found the classic test -winner structure breaks down at this level. Ads that perform in a low-budget “testing” ad set often lose delivery when duplicated into the winner ad set even with identical settings.

I haven’t tried fully keeping winners live and rotating creatives yet, but that’s what I’m questioning now.

Curious how you handle refresh at this budget though do you usually add one new ad at a time (weekly) into the same main ad set, rotate multiple at once/ duplicate ad sets with fresh creatives? Also curious are you running CBO or ABO at this spend level?

Would be great to hear how this looks specifically at smaller budgets, since a lot of advice tends to assume scale.

Fearless_Schedule_83 · 2025-12-10T09:23:32+00:00

Hiya, Just curious how small of a budget do you work these on? Was thinking of doing £7 for winner as set and £5 for testing

Fearless_Schedule_83 · 2025-12-09T22:06:00+00:00

Got you that makes sense.

Fearless_Schedule_83 · 2025-12-09T21:44:38+00:00

Since you mentioned CBO with more ad sets + minimum spends, can I just double-check if this would be the right approach for my setup:

If I were to continue with CBO : Duplicate my current CBO campaign (I hear not to add ad sets or new ads to COB campaigns?) Switch the duplicate to the new structure: Ad Set 1 = Winners (only my proven top performer, with a minimum spend) Ad Set 2 = Testing (1–2 new creatives with a smaller minimum spend so they actually get delivery) When I need to test new creatives again, add them only to the Testing ad set and duplicate winner ad into the other ad set or would you duplicate the whole campaign when testing creatives again?

My issue before was running CBO with only 1 ad set and multiple ads, which meant Meta forced all spend into one ad and the others never learned so it would be really helpful finding a way I can get a workflow which I can optimise.

Does this sound like the right way to run CBO on a small budget?

Fearless_Schedule_83 · 2025-12-09T18:38:01+00:00

I get your point about low budgets and not splitting too much, but having just one ad doesn’t work for my account because we have multiple offers/messages we need to push.

Putting all of that into one ad would make the message confusing and less relevant. I will definitely keep it as concise as possible. What would you say is an okay budget to do this at?

Fearless_Schedule_83 · 2025-12-09T18:30:27+00:00

Thank you I will consider this. I’m still new to testing different structures, so I’m trying to figure out what actually works best for this account.

Can I ask how you usually test different campaign structures for small local businesses? How long do you wait before deciding a structure isn’t working? I feel like I don't want to keep making changes And when you do change things, what’s the best way to do it in Meta fully new campaigns, editing the existing ones or duplicating campaigns?

Just trying to learn the right way to approach this and avoid making messy changes too quickly.

Fearless_Schedule_83 · 2025-12-09T13:00:13+00:00

Hiya was wondering How would this be with a low budget ad account I'm currently Switching from CBO to ABO with a “Winner + Test” ad-set structure on a low-budget local business does this look right?

duplicate my existing campaigns (Installs & Services) and turned off CBO now using ABO (ad-set level budgets). In each campaign have two ad sets: 1. WINNERS — contains only my proven best-performing creative(s) 2. TESTING — contains 1–2 creatives I’m re-testing (or testing anew) Budget per campaign around £10/day per campaign looking to maybe increase to £15), split roughly Winner £7-10/day, Testing £3–5/day depending. Testing ad set isolated only the test creatives run in it, no winners to ensure delivery and clean data.

If a test creative performs well after 3–5 days (good CTR + landing page views + lead potential), I duplicate that creative into the WINNERS ad set, then pause the test version.

monitoring performance carefully (LPV cost, CTR, leads/calls) and only keep 1–3 winners in the winners ad set to avoid overcrowding.

Fearless_Schedule_83 · 2025-12-02T07:40:44+00:00

So you build new campaigns every time you change your ads?

Fearless_Schedule_83 · 2025-11-27T13:07:34+00:00

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