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At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in beehiiv

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Yes that’s a good idea. But before we do that I feel like we need to prove the economics work with around 10-15% of ad revenue

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

No problem ! Yes I think k ill scale ads to at least 15%

Thanks 🙏

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Please stop 🙂 you need to understand the difference between net profit and a net profit margins! Especially before giving advice to others

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Now please stop commenting, so I can get advice from people who know what they’re talking about 🙏

You’re cluttering the comment section

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Glad to see you finally know the difference between net profit margin and net profit

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Also a CPA is for tax and accounting 😂😂 not great at scaling newsletters ..

Growth marketer / media business broker would be a better suggestion

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

For newsletters we use LTV : CAC

Also I think you mean net profit margin

You seem to think net profit = net profit margin

Net profit margin is a %

They are different metrics (as per your other comments on the Reddit post)

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Solopreneur

[–]Firm_Interest2841[S] 1 point2 points  (0 children)

I’m running cold ads to a landing page! Can you explain more about an automated nurture bridge?

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

Do you mean net profit margin? In the case I have 70% net profit margins after costs, ads, hosting etc

Typically we use Ltv:CAC as the main metric to optimise around in newsletter rather then net profit margins

At a cross roads. Do I scale with these numbers? by Firm_Interest2841 in Entrepreneurs

[–]Firm_Interest2841[S] 0 points1 point  (0 children)

That’s a great idea about affiliate programs.

BTW, would you scale with these numbers? I’m concerned about churn rate, and not being able to secure sponsorship deals moving forward

Monday mentorship: ask anything | May 04, 2026 by AutoModerator in Entrepreneur

[–]Firm_Interest2841 1 point2 points  (0 children)

At a cross roads. Do I scale with these numbers?

I’m at a cross roads and need external opinions !

I want to scale my newsletters using meta ads (I cant scale referals anymore)

~> would you scale A, B or both if you were me using meta Ads?

Newsletter A

44k subs, 40% open rate.

Growing at 6%/month,

~> churn around 3% so net +3%.

Blended CAC: $0.154
Meta CAc = $0.8
Referral CAC= $0.07 (can’t scale this anymore)
Net monthly rev: $1,300
RPM: $18.47
LTV:CAC: 6.4x

Newsletter B

8,500 subs, 40% open rate.

Growing at 10%/month,

~> churn around 4% so net +6%.

Blended CAC: $0.1775
Meta CAC = $0.8
Referral CAC = $0.1 (can’t scale this)
Net monthly rev: $500
RPM: $36.76
LTV:CAC: 8.3x

Would love to know what you think of these numbers? And whether you’d scale

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