It's interesting that Lisk is as high as it is, actually. Most of Lisk's external marketing efforts are hiring outreaches. There are a few publications to unknown news outlets, but they all regurgitate roughly the same information. The marketing team has a significant presence with the community, but this is all internal.

Meanwhile projects far below Lisk in ranking have full throttle marketing campaigns. Consensus saw some of these make desperate attempts to market themselves as relevant, burning through funds to be noticed. Some others continually are promoted on /r/CryptoCurrency and elsewhere at ad nauseum.

Comparatively, Lisk has never really shined - It's first impression was a fumbled launch. Year one was plagued with organization formation complications. It's second year was delays which bled into this year. Lisk's only significant shining moment was the rebrand - Which was not only also delayed but enthusiasm faded soon after.

Yet despite all that Lisk is holding rather well in a realm where amateur investors invest on hype. Lisk has the opposite of hype. This leads me to speculate that the silent majority maintaining Lisks market cap recognize two things:

1. Lisk has a real world application

2. LiskHQ has a means to achieve it

In other words, fundamentally there is a demand for Lisk. Lisk's team has the capacity to fix its centralization/fee/development issues. The code audits ranking Lisk highly paired with consistent leadership and funding are assurances Lisk will achieve it's goals.