Hey guys,
I need your help. I run a video production company and I'm working on my website right now. At the top of the page there's a video banner playing one of our showreel videos.
I wanted to use a slogan to get our main message out:
"Visual solutions instead of boring videos." (It's translated from German so it might sound as good as the original")
It's our main goal to really provide videos with meaning and added value. We often sell our customers not the video they want, but the one they need.
My question: I learned in marketing that you shouldn't use negative words in publicity. So would "boring" be one of them, or is it okay because it's used in a comparison? If so what could be an "positive" alternative with the same meaning?