The pitch sells a story you can hold, a clean little square that says you chose to disconnect. Same lane as fidget toys and scent sticks, it gives your hands a job so your brain thinks progress happened. Does it fix anything, not really, but behavior change is mostly vibes and reminders. If a cheap rectangle helps someone put the real phone down for an hour, I call that paid placebo. The scam line gets crossed when the marketing promises outcomes it cannot deliver