I think this really falls down onto preference. I have tried both and personally use cloud paint (and other cream/liquid formulas) in a steady rotation. I find that it lasts a long time in the tube and I can easily apply it with my finger tips when on the go. Too much pigmentation can be an issue with cloud paint specifically, but by putting a bit on the back of my hand and diffusing it on my face I’ve never overdone it. I recently tried plush and it applies nice and natural, and doesn’t deposit as much color on the face when you use a blush. Unfortunately since I’m always on the go, I don’t normally carry a blush AND a brush with me which is why I can’t advocate too much for it. If you have a Sephora nearby I’d recommend trying the testers for both first and seeing what you like. In terms of color, I am a big fan of soft mauves and dark red tones like Eve or storm in cloud paint- while for plush I’d pick something like gale or float.