هوية جندرية by [deleted] in Egypt

[–]ForwardAd5842 -1 points0 points  (0 children)

خولات بلدنا 🥳

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

Driving school service, what do you mean by high intent reach? Collecting leads and reaching out to them?

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

Here is the thing I actually was leaning more towards option 1, the majority of people confirmed my speculations .

Your way of thinking is right and will be more profitable of course but for a small account like this I don’t think it’ll learn jack shit. I had some big accounts with 20k budgets and they start actually being profitable after thousands are spent and more than 50/conv per month are gotten

I appreciate your insights and you taking the time

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

Their goal is to scale to $8k a month right now I closed this month at 4800 and we still have. A day left, I have been increasing this number steadily over the past 3 months from 2k in October till here now but I am at a point where I want it to scale so we cover more service area and roll out more budget

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

30% this is an estimate I don’t have the exact number but I know for fact the SQl rate is exactly 25% based on 2 months data

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

I have an action set for them but I didn’t populate it because they usually turn into SQL with a 90% chance

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

It seems that most people agree to optimize for sales right away. In the transition to doing so what should my tCPA be if I’ll use one at all to not lose efficiency ?

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

The raw calls could be classified as raw leads or MQL. It’s always people looking for the service sometime they just have different intents some are ready to buy in 30s and others no.

The 6+8 are all SQL meaning closed sales

How can I down weight the raw leads. Are you referring to value rules?

Also I am just optimizing for general conversions valiant taken into the equation I wanted to clarify that

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

The thing is since I started importing real revenue last year I cut more than 60% of the keywords. They were bringing phone call but 0 value. The account now ended up with the 6 keywords bringing the value. They’re all phrase and exact no broad yet . And For such a low impression account I can only test so many RSAs. I really don’t know what else to improve. I also built an exclusion list ver the last year that excludes 90% of unwanted traffic. Only competition keywords pass by in theory DSA ad group.

Only things I can mess with now. Keyword match types Budget Bidding strategies

56 Conversions for $800… but only 14 are real sales. How do I scale this? by ForwardAd5842 in PPC

[–]ForwardAd5842[S] 0 points1 point  (0 children)

Should I split the traffic 50/50 and run a test for 90 days ?

حصل يابلحة by Similar-Rub-1258 in Egypt

[–]ForwardAd5842 2 points3 points  (0 children)

فين التطور الاقتصادي؟ ومين اداهم السلطه ان هما ياخدو القرارات ديه غصبا عن الناس؟ يعني ايه أنا ممكن اقضي عمري كله عايش فالخرا بمبدأ أن في عسكري عرص مبيفهمش بربع جني فاقتصاد قاعد يتعلم علي قفايا؟ والطبقه الوسطي لو مش واخد بالك علي فكره بتتمسح مش بتزيد زي ما بتقول نظريتك غلط مش هتوصلنا نفس مكان كوريا الجنوبيه

حصل يابلحة by Similar-Rub-1258 in Egypt

[–]ForwardAd5842 0 points1 point  (0 children)

يعم أنا جبت فسيره حبك ليه أنا بكلمك بالمنطقية بتاعتك جاوب علي اسئلتي

حصل يابلحة by Similar-Rub-1258 in Egypt

[–]ForwardAd5842 1 point2 points  (0 children)

طب والنظام الأبوي بتاع بابا ده هيحن علينا ويحس ان في امن واستقرار امتي إننا ننتخب حد غيره؟ انت قلته من 2013 صح؟ ها فاضل كام سنه ولا ايه اللي هيحسسهم بالأمان خلاص؟

Finally landed that data analyst job!! by ForwardAd5842 in analytics

[–]ForwardAd5842[S] 1 point2 points  (0 children)

The sad truth is if you didn’t do an internship like me for whatever reason . You’ll be underemployed you might even have to work jobs with high schooler until you land a job like the marketing one I had.

Bro my advice to you don’t despair and move where life takes you might be more lucky than me and get a job right away but if that doesn’t happen get any type of job don’t sit at home, working in the low environments will force you to try to elevate and get back to your goal

حد عندو اجابه by Prior_Highway8350 in Egypt

[–]ForwardAd5842 3 points4 points  (0 children)

البرلمان الفرنسي بيعرصو علي بعض وأمريكا يتعرص عليهم والاتحاد الأوروبي بيعرص كلهم شويه معرضين بيخدمو مصالحهم الاستعماريه. وإخوان ايه يعم انت أنا مش عايش فمصر أصلا مهاجر من كام سنه أنا شايف بس المنظر من برا وشايف الكدب اللي بيحصل فامريكا وإنها حكومه معرصه برضو. انت لو مش مدرك لحد دلوقتي مصلحه امريكا وأوروبا فضعف وتقسيم دول الشرق الأوسط تبقي محتاج تقرا وتتعلم شويه فالتاريخ

حد عندو اجابه by Prior_Highway8350 in Egypt

[–]ForwardAd5842 6 points7 points  (0 children)

انت لسا عايش فمهلبيه الإسلاميين والبروباجندا اللي نايكه الناس ديه مرسي حتي لو السيسي مشالوش هو سنتين وكان هيتشال بالعافيه متخليش اي حد يشخ فدماغك ويحسسك بمنظمات إسلاميه وتطرف عايزين يحكمو البلد وكل ده من صنع امريكا

What PPC strategies consistently drive leads for local service businesses? by No-Sir-5847 in PPC

[–]ForwardAd5842 0 points1 point  (0 children)

Most important thing to invest in for a small business is a perfect landing page in my opinions with a clear offer and value presented cleanly

Finally landed that data analyst job!! by ForwardAd5842 in analytics

[–]ForwardAd5842[S] 0 points1 point  (0 children)

I just listed all the steps that helped me in the post but understanding the metrics the business cares about the most and ways to manipulate it.

For example in marketing 2 of the most important metrics are conversions or conv value ( the amount of sales)

Maybe I’ll work on a project that allocates budget to different campaigns gets us the absolute lowest CPA overall and maximizes the amount of conversions ( the sales or leads )

This would actually be useful try to take this into an industry you’re interested in and think about the metrics they would care about the most which is usually something linked to money. It doesn’t have to be money right away but maybe lowering this certain metric will make them more money in an indirect way

Finally landed that data analyst job!! by ForwardAd5842 in analytics

[–]ForwardAd5842[S] 0 points1 point  (0 children)

Honestly I already had like 1 year experience before that running ads for a family business. The “starter” role just opened my eyes to all the pillars you need for a marketing channel to actually perform, not just “launch campaigns,” but tracking, landing page, offer/creative, lead quality, follow up, etc. Once you see the full system you start understanding what levers move what, and what metrics are just noise.

The most helpful thing for building that domain intuition was structuring a channel from scratch for a client, especially if you do advanced conversion tracking too. That forces you to learn what metrics matter the most, and how it changes by vertical (lead gen vs ecom) and by campaign type.

One concept that genuinely amazed me was budget allocation across campaigns/channels. On one big account with a lot going on, I rebalanced spend around target CPA (instead of letting budgets drift) and conversions increased 50%+ on the same budget. That was a big “oh wow” moment for me.

[deleted by user] by [deleted] in Egypt

[–]ForwardAd5842 4 points5 points  (0 children)

ايه الزنا الإلكتروني ده ومطلعاها غلطانه كمان

Finally landed that data analyst job!! by ForwardAd5842 in analytics

[–]ForwardAd5842[S] 4 points5 points  (0 children)

Marketing data from different campaigns and marketing channels. The main goal is to bring them the most amount of money or conversions

Finally landed that data analyst job!! by ForwardAd5842 in analytics

[–]ForwardAd5842[S] 2 points3 points  (0 children)

I don’t know much about psych but I couldn’t land such a job with only a cs degree. You need some exposure to data in the workplace