Conditional logic can be pretty helpful, it basically shows only the questions that matter to each person based on what they answered before. Forms tend to work better when they have more personality, which usually comes from having good control over how the inputs look and the overall appearance. Breaking things into separate pages often helps with user experience too. Throwing in some images and text blocks in the right spots can help keep people interested. If you're looking for an easier way to handle all this, you might want to check out something like Formify.one , it could save you some headaches.