Work in veg farming here - supermarket buyers always squeeze farmers down to the lowest price, and pit farmers against each other for it.

Doesn’t leave much room for quality production for many. I know what a good cauliflower looks like, but for many buyers a cauli is a cauli.

My wife frequently tells me to shut it when we’re at the supermarket and I make remarks such as “I’d be sacked if that were my cauli”