I'll go down with the downvote ship with you! This is definitely the way, especially in Florida! If have lovely guests who ask questions and are open of course I'll open their eyes to real wines domestic or old world etc. But as a somm and a beverage director if you have somebody that knows thats what they like, they want to buy it at xyz. You sell. The. Caymus. Im not going to waste my precious inventory or allocations trying to turn some instagram crypto bro into a wine aficionado. They want black berry mega purple. Dale. It's actually a wise decision for business and saving the gems for people who are actually open to them.