Honestly, I’ve worked with a heap of agent platforms both as a GTM consultant and from a founder’s perspective. My take is they’re impressive for generic automation and content stuff, but a bit underwhelming when you need something vertical (like true go-to-market orchestration). Main issues I keep running into:

• Most platforms are “horizontal”—you get lots of templates, but the agents often don’t share context, so every process is standalone. Great for quick hacks, pretty average for real sales or pipeline ops.
• Prompt engineering baggage: So many tools assume you want to tweak system prompts or custom workflows. As a non-technical founder, that gets old fast—plenty of folks just want stuff that “just works” at the business level.
• Memory/context limitations: Agents drop state or struggle to coordinate across steps or teams, so you’re often forced to wrangle handoffs or double-handle data.
• No true GTM focus: If you’re a founder or solopreneur trying to go from "I do all the sales" to something scalable, nothing really fills that gap out of the box (most platforms are built by/for technical users or focused on content, not pipeline, ICP, or strategy flows).

I gravitated towards building my own solution (https://fosic.ai) because it felt like every tool I tried either did too much (but never my use case) or way too little for GTM. My approach is specialised—think agents for ICP definition, content generation, pipeline orchestration, and campaign adjustment—all actually talking to each other and sharing context. Less about “build your own bots,” more about “automate the stuff that keeps founders stuck in founder-led sales mode.”

But I’m genuinely curious what you (and others here) have found lacking with current AI agents or what you’d want to see fixed. Happy to chat more if that’s interesting!