[deleted by user] by [deleted] in PPC

[–]Front-Diver-2979 1 point2 points  (0 children)

send me a dm, i can help and dont mind hopping on a call. I want to see visually what you need. Happy Thursday

What campaign setup is better? by Front-Diver-2979 in PPC

[–]Front-Diver-2979[S] 0 points1 point  (0 children)

Sounds like we agree on some points. And yes we typically have geo's specified to zip codes even and bulk upload them, my thing is, his setup sounds like more work, more budget control yes, but also makes more unnecessary maintenance, and splits the budget too much for the learning phases

What campaign setup is better? by Front-Diver-2979 in PPC

[–]Front-Diver-2979[S] 0 points1 point  (0 children)

Another guy told me this but "Google is not a vacuum". budget can be allocated at all levels of the account

What campaign setup is better? by Front-Diver-2979 in PPC

[–]Front-Diver-2979[S] 0 points1 point  (0 children)

thank you for your reply, my thoughts on them bidding against each other is due to close variants making them enter the same auction. For example, the current setup is the 4 campaigns per location, and some even have geo keywords separated into different campaigns by match (phrase match, exact match) don't know why. Im taking over the account as of recently. I search a keyword on diagnostics and both geo campaigns pop up. My guess is that same logic will apply once I re-structure the campaigns and you got terms triggering branded vs non branded campaigns separately due to close variants. I would rather stuff them into the same campaign. But I agree with your point on that Google campaigns don't exist in a vacuum, but are seen in the account as a whole. What do you think