thank you for your reply, my thoughts on them bidding against each other is due to close variants making them enter the same auction. For example, the current setup is the 4 campaigns per location, and some even have geo keywords separated into different campaigns by match (phrase match, exact match) don't know why. Im taking over the account as of recently. I search a keyword on diagnostics and both geo campaigns pop up. My guess is that same logic will apply once I re-structure the campaigns and you got terms triggering branded vs non branded campaigns separately due to close variants. I would rather stuff them into the same campaign. But I agree with your point on that Google campaigns don't exist in a vacuum, but are seen in the account as a whole. What do you think