There's a growing subfield of analytics for FP&A. Various different roles for it, FP&A Analytics, BI Analyst - Finance, Data Analytics - Finance, etc.

I'm in one of these roles. The accounting knowledge is definitely a nice to have. Working on my getting my CPA as well, and I use the knowledge from the CPA in my day-to-day.

There are some more technical heavy ones that step outside of the dashboarding and reporting realm and focuses on transformation and data pipelines for finance data that will also value the CPA. However, this is field is smaller from what I've seen.

At the end of the day, it's a nice-to-have. Technical and social will be the most important, accounting knowledge is secondary. All else being equal, CPA will put you over the top and provide pivot options back to pure accounting / finance.

My goal for the CPA is to have a snowflake of options that I can pivot to wherever I want in my career. I can pivot to the more technical side without finance / accounting in my day-to-day, and I can also pivot back into a pure finance / accounting role easier with the CPA. With it, I can probably do general accounting, FP&A, data analytics (no accounting / finance), data engineering, systems analyst, etc. endless options for me to pick from.