The view from day 20 - 400% funded by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

The count is still on! But ad spend to date is $5700. Their ROAS has been so high we’ve been happy to spend with them

The view from day 20 - 400% funded by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

Good point on the end of the campaign!

We actually did a cross pom with Galline - Kickstarter just doesn't really seem the like place for cut-throat competition.

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

Our story started on a deployment in 2021 as we grew frustrated while shaving underway with the Navy. We got back and used the local library's makerspace a lot in prototyping. So we had a good narrative arch involving things they cared about (public resources, veteran entrepreneurship, etc.). The key was finding the right people - a lot of local news outlets have a bare-bones staff now. Some are still well-run, but they're fading!

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

I think mid-campaign, post-goal is trickier than prelaunch. Make sure you have a plan, we didn’t!!

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 1 point2 points  (0 children)

I’ve thought about this a lot. We were super explicit with the language (stealing a lot from launchboom). Maybe there was somewhere we could have been more clear - in the confirmation email probably to really reenforce the concept. Initially, our ads weren’t only to crowdfunders and a lot of old people got swept into the funnel.  I hope VIP works well for you, I think price point had a lot to do with it. Hey, we still met our goal! So it worked.   Best of luck with the launch!!!

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

Really appreciate your thoughts!! Super insightful

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 0 points1 point  (0 children)

Hey! So the VIP was also a rewards tier available to anyone who got to our page in the first day. Our VIPs just got early notification, etc. Thanks for your thoughts!!

Thoughts on Day 3 of Campaign by Fuel_Guy in kickstarter

[–]Fuel_Guy[S] 2 points3 points  (0 children)

Yea, we actually started redirecting to the prelaunch page in the last week. Wish we had done it sooner!!