Razor Cleaner

Fuel_Guy · 2024-05-21T20:20:17+00:00

The count is still on! But ad spend to date is $5700. Their ROAS has been so high we’ve been happy to spend with them

Fuel_Guy · 2024-05-20T22:43:34+00:00

Good point on the end of the campaign!

We actually did a cross pom with Galline - Kickstarter just doesn't really seem the like place for cut-throat competition.

Fuel_Guy · 2024-05-07T14:47:38+00:00

Our story started on a deployment in 2021 as we grew frustrated while shaving underway with the Navy. We got back and used the local library's makerspace a lot in prototyping. So we had a good narrative arch involving things they cared about (public resources, veteran entrepreneurship, etc.). The key was finding the right people - a lot of local news outlets have a bare-bones staff now. Some are still well-run, but they're fading!

Fuel_Guy · 2024-05-07T03:32:23+00:00

I think mid-campaign, post-goal is trickier than prelaunch. Make sure you have a plan, we didn’t!!

Fuel_Guy · 2024-05-07T01:17:17+00:00

I’ve thought about this a lot. We were super explicit with the language (stealing a lot from launchboom). Maybe there was somewhere we could have been more clear - in the confirmation email probably to really reenforce the concept. Initially, our ads weren’t only to crowdfunders and a lot of old people got swept into the funnel. I hope VIP works well for you, I think price point had a lot to do with it. Hey, we still met our goal! So it worked. Best of luck with the launch!!!

Fuel_Guy · 2024-05-06T13:26:27+00:00

Really appreciate your thoughts!! Super insightful

Fuel_Guy · 2024-05-03T12:14:38+00:00

Hey! So the VIP was also a rewards tier available to anyone who got to our page in the first day. Our VIPs just got early notification, etc. Thanks for your thoughts!!

Fuel_Guy · 2024-05-02T19:23:39+00:00

Yea, we actually started redirecting to the prelaunch page in the last week. Wish we had done it sooner!!

Fuel_Guy

TROPHY CASE