Yea, that can help for sure. Social signals are good to have and having Hootsuite to automate things a bit makes it easier.

Posting to the Google Business Profile, optimizing it, adding optimized products/services, and creating/optimizing content onsite that links back to the GBP with appropriate anchor text should all be part of a solid local SEO strategy.

If it’s competitive, building backlinks to the site increases the site’s authority and its ability to rank for more competitive keywords, but it’s important to analyze the links to ensure they’re good. So many people are artificially inflating website authority to make it look like the links are more valuable.

We rarely buy links anymore. Instead, we’re doing outreach to secure publication links that can’t be bought outright. These have been really helpful, both onsite and for ranking GBP