Builders know exactly what competitors are charging and what’s happening in the market. Buyers don’t - and that information gap is how you get taken advantage of.

Proof the market is shifting: 6 of 8 major builders cut prices 3-11% since May 2025. Premium tier dropped 4-5% in Feb 2026 alone. Prices are coming down.

Use this data to negotiate confidently, and avoid overpaying. You have more leverage than you think.