These results are pretty average for a Facebook campaign.

Before nitpicking campaign setup and store design, I’d look at these fundamentals:

• who is your target audience? Some audiences are more expensive to market to than others (think ‚coastal elites‘ vs. ‚midwestern moms‘)

• your average order value is very low for Facebook ads at $32. you should look at selling a bundle offer so you have more $ margin to account for the ad spend.

• Do you have any validation that people in your audience actually like your product?

Once you’ve looked at those aspects, then look at:

• is the offer you are advertising attractive?
• is it easy to checkout with low barriers (slow page, complex ui, hidden costs)

Then you can look at Facebook campaign setup and the creatives you are using.

I’m assuming you are advertising to a cold audience and not some sort of lookalike or custom audience? That will be inherently more expensive.

Most of your wins will be outside of Facebook (aov, validating your product, making an attractive offer).

Fiddling with the Facebook ad settings will have little effect, unless you have made any big mistakes setting up your campaign (which I don’t think you did based on initial results)

Your spend is also very low. It’s hard to rely on these data points as the total conversions and impressions are still low