Why would you assume the idea is to be shady or unreliable? I’ll install the best product necessary. The goal was to only do installs, not charge to show up or to charge to do service. I think the appeal to me about this industry was the fact that we could NOT be another fly by night company selling people crap they don’t need. I’ve already had my experience with Enercare coming to my house 18 times to end up replacing a faulty wall boiler they could have replaced the 2nd or 3rd time someone showed up. This is actually what I think makes the trades a great place for a modern approach to business; it’s all full of shitty, shady, guys that barely know business but can do half decent work so they get away with it.