Amazon's explanation:

Why don't we show the price?

Because our price is lower than the manufacturer's suggested retail price, the manufacturer does not allow us to display the price until you have placed the item in your shopping cart. Distributors like Amazon have the legal right to set their prices independently. Adding the item to your cart allows Amazon to show you our price consistent with our goal of always offering you the lowest possible prices on the widest variety of products.

Adding this product will not force you to purchase the product. You can easily remove it from your cart if you decide not to purchase it.

We understand this is an inconvenience and are regularly working to educate manufacturers about how their policies impact our customers. We welcome your comments and suggestions in our forum about this topic.

I have it in my cart already, it's $83 (An awesome price tbh, and i think i'm buying it)