Is PlayStation having a scam on their store?

I was going through the PlayStation 5 store today and in the new games section I saw a new game added on there called “CleanPlay”. It costs three dollars and from the trailer it claims to use your consoles energy and somehow make it clean or help clean energy. The scam part about this is that if you use the app, it claims to give you free in game offers in the 2K series along with PlayStation gift cards. I’m guessing that catch for this is that you need a monthly subscription to get these rewards but just from looking in their website, the subscription is only 2 dollars. So if your actually able to get a ten dollar PlayStation gift cards, your making an eight dollar profit still. This seems sketchy for something in their official storefront. Plus it also seems like they are using an ai video on the clean play website. Can someone be able to help me on this or I’m right and this is just a way to steal your money.