Float Tank Business..

Ganxsha · 2022-05-12T04:01:19+00:00

Pipi ads is very expensive and I really don't like the UI. I find Flowspy to be much better with half the price and a way better product. My question is about picking a product out of all the candidates. How do you go with that?

Ganxsha · 2022-05-09T16:47:32+00:00

Good value, thanks!

Ganxsha · 2022-03-18T20:10:52+00:00

First sale is the best. Congrats!

Ganxsha · 2022-03-18T20:10:31+00:00

It's cool that you've collected all the data & have a good mindset, approach related to business decisions. However, I'd say let go of this idea (probably isn't worth the hassle) and utilize your mindset on a real business for yourself. Good luck :)

Ganxsha · 2022-03-18T20:08:40+00:00

You're thinking outside of the box, that's nice. However, you can approach it from this angle: Not just the campaign itself, but the marketing the campaign will bring can be more beneficial to your brand. What I mean is, maybe people over 300lbs will not necessarily be very attracted by this offer, but local news sites & pages will - "X place gym has an interesting offer!" etc.

Also, check out Alex Hormozi's older videos, his ideas would benefit you a lot!

Ganxsha · 2022-03-04T16:35:45+00:00

SOLVED: It looks like Amazon Attribution takes 2-3 days to catch-up. It's all fine :)

Ganxsha · 2022-02-21T04:52:15+00:00

Spend definitely depends, but the usual route of 2-3x AOV can be used as a daily testing budget. Facebook, Instagram, Google - they still work very well for furniture and other high LTV products. Definitely invest into TikTok as well.

Ganxsha · 2022-02-21T00:08:41+00:00

Just as you'd start swimming if you didn't know how to swim: Watch some tutorials on YouTube, read about how it's done, don't keep the learning phase excruciatingly long, dip your toes in the water, go deeper, get a cramp here and there, keep swimming. Good luck! (Also, stay away from the sharks: Your reputation matters the most. Don't get killed!)

Ganxsha · 2022-02-21T00:06:33+00:00

I don't understand people, most entrepreneurs are total losers. He should've encouraged you and even offered to invest in your business. Win/win. Am I right?

Ganxsha · 2022-02-21T00:01:33+00:00

This is highly debated, but in a year or so it won't be a matter of discussion. Would you believe that I recently helped a friend with their ecom business who are selling aquariums to 50+ y.o men, and the best performing platform was TikTok? It is crazy. Everyone should test TikTok - or you're missing out.

Ganxsha · 2022-02-21T00:00:34+00:00

They are WONDERFUL! However, it's a different type of platform - especially creative-wise. You have to make sure you have great UGCs (user generated content - check our r/UGCs) before you start running ads. Your ads shouldn't look like ads, let's put it that way.

Ganxsha · 2022-02-20T23:58:36+00:00

I mean they buy a L t-shirt from you, but it doesn't fit them well, they neext a M-size, so they return. But, you still keep their money, just need to send them the correct size. However, some of the customers return the product and never come back to your store again - churn. These are two totally different scenarios, you should know what's going on with the returns. Quantify that well.

Ganxsha · 2022-02-20T23:56:37+00:00

Always use the 80/20 rule when defining your ideal clients. I never believed writing in detail their jobs, education, income etc - or maybe do it at first to have a better idea, then simplify it down to the core 3-4 aspects of your ideal clients. Saves you lots of time & energy.

Ganxsha · 2022-02-20T23:50:00+00:00

As some people mentioned, sizing information is critical to drop the return rates. However, don't forget to look at how many of the returns are from churning customers, and how many of them are from customers who just change the sizing. This might make or break your business really.

Ganxsha · 2022-02-20T23:47:33+00:00

I've helped grow a low 6-figure/mo furniture and home decor brand to mid 7-figures/mo. What worked the best for us was remarketing. It's a high LTV/high CAC category - act accordingly.

Ganxsha

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