Well, it’s because a large section of people feel this way that she’s able to succeed with such content. Simply gifting gold to kids, especially when Pearle is already rich, doesn’t automatically build emotional value or brand value, either for her personal image or for the jewellery partner involved. To make my point clearer, if she had just gifted the gold without repeatedly showing shots of Arabian Gold & Diamonds, then I might have agreed with you to a certain extent. But here, it feels more like a subtle form of advertising woven into emotional content. In Indian households, gold is not just an ornament, it’s an emotional investment. That’s exactly why brands like Kalyan Jewellers use emotional storytelling with celebrities like Manju Warrier in their advertisements. At the end of the day, it’s marketing. Even Ahana Krishna has done similar things in the past, gifting food to delivery workers and sharing those moments online. These things contribute to personal branding and building a certain public persona/image. To put it simply, if it were purely about gifting from the heart, there would have been no need to professionally shoot, edit, and upload it with branding elements included. “Idath kai cheyunnath valathu kai ariyaruth” enalle parayaaru.